Pay per click

Pay per click ( PPC ) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.

Publishers get paid for every visitor that clicks on an ad. Click prices depends on the compitition which has for the keywords advertisers bid on. High paying keywords like Insurace, Loans get better price than low paying onces.

Advertisers using these bid on "keywords", which can be words or phrases, and can include product model numbers. When a user searches for a particular word or phrase, the list of advertiser links appears in order of the amount bid. Keywords, also referred to as search terms, are the very heart of pay per click advertising. The terms are guarded as highly valued trade secrets by the advertisers, and many firms offer software or services to help advertisers develop keyword strategies.

Pay-per-Click programs offer a variety of advantages and disadvantages compared to affiliate programs. The advantage pay-per-click programs have are that they are generally easier to set up and maintain, and that they pay commissions even if your visitors never make any purchases.




Top Pay Per Click Programs
AdSense -
In the summer of 2003, Google introduced a new ad delivery mechanism for website publishers known as Google AdSense. You can use Skyscraper ads, Leaderboard ads, Rectangle ( 300x250 etc ) and many more ad types. You get paid by wire transfer ( in USA and Canada ) , Checks or by Western Union ( Limited countries ). Running Google AdSense is simple and straightforward: Google gives you a snippet of HTML code that you can paste in the desired location on your page, and the ads start appearing immediately after you upload the changes to your server. Google AdSense is the best per per click ad program publishers can find and there aren't any other program which even comes to near. But remember AdSense is know to ban people for even for small mistakes So make sure you read the whole TOS and know what they like and dislike by heart. Never let any of your friends or enemy to know your web sites with AdSense ads. If They Banned you for invaild clicks they will never let you re enter to the AdSense programe for any reason.

Adbrite -
Adbrite is one of the best Pay Per Click ad networks yo can find next to AdSense. Signing up for an account is fairly easy and painless, they ask you the standard typical questions like name address, payee tax information etc. You will be asked to input your site details and give more detail about your website. That would help your website to get listed in the proper area, and help potential advertisers locate it.This information is available to everyone so this program is best suited for websites you are comfortable with revealing some data about the site. AdBrite is a good for publishers who have sites with reasonable traffic that would attract advertisers. Payments are issued on a net-60 basis ( 60 days ).They pay lot less than Google so don't expect to earn same like with AdSense. But Still they are one of the best Pay per Click Ad Programs you can find.

Kontera -
Kontera's ContentLinks are contextually relevant ads and information units dynamically linked to keywords on a publisher's web page. The keyword is linked to the most relevant and highest paying text ad from among Kontera’s thousands of advertisers. Another Good Pay Per Click Alternative for AdSense. Kontera income stats seems vary. For people its really good and for others not so good. Kontera Payment terms are Net 30. publishers will receive their revenue by check, PayPal or EFT.

Bidadvertiser -
Bidadvertiser is a text link ad network which is better to small sites. Paid by Payal with 10 $ minimum payouts. Easy to register. Also they have a nice refferal system too for publishers. One of good AdSense alternatives.