Pay Per Lead vs Pay Per Sale:

Pay Per Lead vs Pay Per Sale: What Is Better?

Nowadays there are several types of online marketing programs in which we can find a support to our business and more companies are looking to the internet when it comes to promoting and marketing their products to get a wider range of possible customers.

Because of this, there are many models of the affiliate marketing program. But the most popular that business people are using is the pay per sale and the pay per lead programs.

You may want to find out which model really works when it comes to getting a higher profit. Is it the pay per lead or the pay per sale program?

Difference between Pay per lead and Pay per sale

We all know that pay per lead and pay per sale are methods of marketing different products on the internet and we know that good advertising is the best way to familiarize people with our products.

But if you don’t know the real meaning and difference between the pay-per-sale and the pay-per-lead marketing programs, how can you make your choice?

Pay per sale is a type of the affiliate marketing model where the advertiser pays an affiliate solely for sales of products. For example, a customer follows the affiliate link to the advertiser's website and purchases something. During such a purchase, the affiliate is identified through the system scripts of the affiliate program. Based on purchase information the affiliate is paid a pre-agreed commission.

Of course, the affiliate receives a high commission if the purchase happens. However, pay per sale programs have the lowest conversion rates as the customer is required to pay his money and that requires a lot of convincing.

On the other hand, the pay per lead affiliate marketing model works where the advertiser pays the affiliate for a certain action like a software download, sign-up of a newsletter or subscription, filling out an application form, etc. If the customer follows an affiliate link to the advertiser's website and makes the required action, then the affiliate gets an agreed commission.

In the case of pay per lead programs, the commission is smaller compared to pay per sale programs. Meanwhile, with good promotion methods, pay per lead affiliate programs can result in very high conversions. In turn, this will translate into big affiliate revenues.

There is a big difference between the two marketing models, especially, when it comes to the revenues that the affiliate website earns, but the program that gives the biggest profit and gives the best benefit to the affiliate is the pay per lead program.

If you still find it hard to choose the system which is best for you, then it will be best that you try both and see for yourself which works better for you.

Earn Money Online

Blogspot is one of the best free spaces where you can start your money making web site. You don't need to know HTML or domains and hosting. all the things supplied there and you just have to follow their advice. Also Google index blogspot pages pretty fast. So this is the best place to start earning money online.

You don't need to have a domain name or web hosting to start a blog at Blogger.com. Also you don't need to know lot about HTML. Its pretty easy to start because all you need is a Google account. Create a blog about something you like and able to talk about. Then you can start posting good content in your blog regulally. Google index blogger blog posts faster than other web pages so this will work as an advantage for you. You can earn money by using various Ad networks for your blog. Your earnings will depends on blog traffic. Still you will be able to earn money online without spending any money at all.

There are no age limits or country limit to create a blog at blogger.com So even if you are under age 18 still you can create a blog and earn money from things like CashCrate Which allow anyone above age 12. Later you can add AdSense ads and all other type of ads too.

After you start understanding how blogspot work you can use custom template which would look like more a normal website. It could increase your site earnings too. There are millions of people you earn money by their blogspot blogs.

Earn Money Online

Earn money online is one of the biggest topics on earth these days. Everyone who use internet are searching for ways to earn money online without working a lot or without spending money. People want to find ways to earn money without working hard like in a real job. One reason would be no one asking about your qualification when it comes to earning online. Also you can work from home which save all transport money etc. So can this really be done ? Can people earn money online ?

First thing is everyday many fall for online scams which claims you can earn 1000 usd per day without working hard. People get too greedy and want to earn money online. There are many scams about earning money from Google. These Google scams usually take 50$-100$ monthy from those who give them credit card numbers. So Its better avoid these scam sites. There are no short cuts to earn money online overnight.

There are plenty of ways to earn money online without spending a cent. But it takes time and need to work hard. At least you need to work hard at first till you find right ways to earn money online. After than your work load will become less and less. There are ways to earn money without a web site or blog which would be lot harder than with a web site or blog.


Ways to earn money online without are Filling online surveys, FOREX, Uploading Files, Article writing etc. These methods need continious long term hard work. Not great as long term mothods as earning money online.

If you have a web site or blog then you have so many ways to earn money online. Only thing what matters is you have to work hard at first to get loads of web traffic to your website. There are lot of good ad networks which would help you to earn money online. Also these methods will be better pay you as long term results. There are pay per click ad networks, Affiliate Ad networks, CPM ad networks and many others ways too.

Bookstore Affiliate

Bookstore Affiliate programs are hard to find. there are only few popular and esablished Bookstore Affiliates. So there aren't too many options if you have a web sites about books and looking for a Bookstore Affiliate. All Bookstore Affiliates have very low commission rato something around 5% usually. You won't find any Bookstore Affiliate which gives you more than 9%. Still for a website which is about books this is the best way to earn money online. There are many who write reviews about books and earn money online from these Bookstore Affiliates.

Its pretty hard to earn money with a book reviews site or site about Manga. So If you want to start site about books to earn money online you should think twice. But Still if you work hard you can earn something with Bookstore Affiliate like Amazon.
Bookstore Affiliate - earn money online Bookstore Affiliate - earn money online Bookstore Affiliate - earn money online

Bookstore Affiliates

Amazon.com -
Amazon.com is the most popular and the best Bookstore Affiliate you can find today. Many complain their commision rato is bad but still the site is one of the most trusted shopping sites todays world. They pay you 4% - 8% for books. Bad thing about their affiliate program is they have a 24 hour cookie. So you get money only if user buy it within 24 hours he clicked yr link. Good thing about Amazon.com is they have wide rage of goods to sell so if the user buy something within 24 hours you will get paid. Imagin what if user buys a plasma TV instead of a 10$ book ?!! So This is the best way to earn money online from a Book review site.


Bookdepository.co.uk -
Earn 5% in commissions and also there are regular extra incentives to earn bonuses and prizes depending upon levels of sales you're sending. Cookies and IPs are stored for 30 days ! Receive commission on the 15th of every month. Minimum payment is 25£. Free international delivery to over 90 countries worldwide so you get better chace. Another great Bookstore Affiliate to earn money online.


Abebooks.com -
Earn 5% commission. A premium partner commission will be available for high performance affiliates with excellent sales. You can make up to 7% of that user’s purchases and any AbeBooks purchases they make over the next 90 days will count towards your commissions.

Affiliate Networks

An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience.

In addition to the traditional affiliate networks exist also lead generaion and CPA networks. Lead generation networks are typically networks that next to performance based promotions (affiliate marketing) also offer CPM or CPC based display advertising. CPA networks on the other hand are often so-called "super affiliates" who are themselves affiliates of merchants via the traditional affiliate networks and recruit other affiliates to promote the merchant through them instead of directly via the merchants program at the traditional network.

CPA networks take advantage of the ability to get higher commission rates due to their high volume, which they pass in part down to their affiliates. Average affiliates get usually paid a lower commission if they promote the merchant directly, because they are rarely able to generate the required volume to reach the higher payout tiers.

Affiliate Networks

Commission Junction Affiliate Network -
Commission Junction is the largest affiliate program management/tracking company around.They boast over 2500 merchants at the time of this review, and are adding new merchants on literally a daily basis. CJ offer very competitive pricing for their Advertisers and also has continuously improved their own affiliate program to provide more benefits to affiliates. They also offer Rewards incentives to web site visitors of affiliates.

Commission Junction has goot affiliate referral program too. you will earn a $2 up-front referral bounty and then add to their two-tier commission plan. you will earn 5% of the commissions they generate for themselves. It should be noted that the referral bounty and 5% residual commissions are only applicable for new affiliates that you refer to CJ. If you are looking earn money by affiliate marketing and have a website with good traffic this is one affiliate network you should join.


AzoogleAds Affiliate Network -
AzoogleAds is one of the leading performance-based marketplaces. Publishers can select which offers to promote and get paid each time they convert a customer. Advertisers set their own CPA and then only pay when an action occurs, meaning no risk ROI. They Only accept publishers from US, Canada, UK, Australia, Israel, Germany, Italy and Spain.


ClickBank Affiliate Network -
Clickbank has over 100,000 affiliates and promotes over 10,000 products, making it one of the largest affiliate networks on the Internet.They are spceliszed in selling Digital products like e-books and software. Most Clickbank products offer a very generous commission, often over 50% of the sales price. This makes it possible for top affiliates to make thousands of dollars each month. It's pretty easy to use Clickbank. Once registered you just need to insert your affiliate name into a URL to be activated for the product.

Amazon -
Amazon associates is one of the oldest affiliate programs around. They have things ranging from books, computer hardware to anything you name. Signing up to their affiliate program is simple and they accept publishers from any country. You can link to any of the products in the catalog, placing your referral url and then implement the code on your website. You can earn a referral rate from 4% to 15% depending on yr site and Commission Structures applyed to your site. If your site is about books, Videos, Comics or things like Cameras this is the best place for you to earn money online.


Pepperjam Affiliate Network -
Pepperjam Network is a new affiliate network, launched in 2008 which has a performance based marketing network model. Joining Pepperjam Network is free and very easy. Pepperjam Network offers two types of commission options - (CPA) and Percentage of a sale. This is another way to make money if you have a web site.

Cost Per Action Ads[ CPA ]

CPA stands for "cost per action " or "cost per acquisition advertising" and is a form of online advertising where the publisher get paid when an action has been fulfilled. Also known as "pay for performance," CPA is an effective way for advertisers to select how they want to pay for their advertising by click, impression, sale, or other variable.

Other well-known forms of CPA advertising include pay per click, pay per lead and pay per sale. You should choose the method that best benefits you.
PPC - Pay Per Click Ads PPC - Pay Per Click Ads PPC - Pay Per Click Ads

Many businesses prefer this form of advertising because it is results-oriented. If a business places an ad in a magazine or newspaper, they've already paid but they may or may not see a return on their investment.

Top CPA Programs
AzoogleAds -
AzoogleAds is a performance-based online advertising network that delivers both amazing results for its Advertisers and easy to manage and highly profitable revenue stream for its Publishers.They take applications from candidates that reside in the following countries: US, Canada, UK, Australia, Israel, Germany, Italy and Spain. Payments are made 15 days after the end of every month & you can choose to be paid by Check or by Wire Transfer. AzoogleAds has a special rewards program to help both motivate and reward publishers. Currently Azoogle offers a $50 bonus if $5K is generated in a month, $100 for $10K, $250 for $25K, and $500 for $50K+. You can use various type of ads like 120x240 Banner, 120x600 Skyscraper, 125x125 Square, 160x600 Skyscraper, 234x60 Rectangle, 250x250 Square, 468x60 Banner, 728x90 Leaderboard, 88x31 Button, Pop-Under, Pop-Up, Text Link.

Commission Junction -
Commission Junction is a web-based, "pay for performance" type company which has become one of the largest ffiliate program networks. they offer very competitive pricing for their merchants.There are other ways of making money besides the commissions on sales. You get $1 for a new affiliate and 5% off of their sales. With this 2-tier program you can make substantial money if you recruit a real hot site. Recruit a new merchant and get a $150 referral fee.

MaxBounty -
Affiliates with MaxBounty earn revenue from advertising sponsors on a pay-for-performance basis. benefits are International affiliate payments in local currency, Direct merchant communication, Second-tier referral income etc.

CPA Empire -
CPA Empire AKA Affiliate.com one of the biggest CPA affiliate networks you can find on net. If you are looking for a CPA Network with best support to earn money this is one affiliate network you should join ! Provides you with more top performing offers in more verticals than any other network. They have From weekly payouts to multiple payment options.

Hydra Network -
Hydra Network is another top CPA network you can use to earn money. new, unique, and exclusive campaigns. Personal support to target your audience and boost yield. Earn prizes and more cash with Hydra Rewards. Reliable, proprietary tracking.

Primaryads -
primaryads is another CPA ad network which have been around for a while which you can try. Their technology tracks your leads and conversions all day – every day. Advanced back-up processes and server redundancy ensure that the PrimaryAds network experiences as little down-time as possible. They have a good affiliate support. They are ready to work out aggressive payment terms that meet your billing needs. Sending checks weekly, bi-weekly or monthly.

CPM Ads

CPM stands for "cost per 1000 impressions." Advertisers running CPM ads set their desired price per 1000 ads served, select the specific ad placements on which to show their ads, and pay each time their ad appears.

For publishers, this means revenue in your account each time a CPM ad is served to your page. CPM ads compete against pay-per-click (or CPC, cost per click) ads in our ad auction, so only the highest performing ads will be served to your pages. Advertisers will need to bid a higher CPM than the existing CPC ads in order to show.CPM ads can be either text or image ads, and are always placement-targeted. CPM text ads will expand to take up the entire ad unit.

CPM is a great way to earn money from sites Related to Manga Anime or sites which supply free stuff. Its hard to earn money from this kind of sites because visiters seldom buy anything or click on other ads.
PPC - Pay Per Click Ads PPC - Pay Per Click Ads PPC - Pay Per Click Ads

Although cost-per-click, or CPC, advertising is enjoying great popularity, CPM (cost per thousand impressions) advertising is still an effective way of reaching potential customers on the Web. Instead of paying per click, in a CPM campaign you purchase a set amount of impressions. An impression is a single instance of an ad appearing on a Web site.


Top CPM Ad Programs

Voxant -
Voxant’s Newsroom provides Web Publishers and bloggers with the largest source of free, fully-licensed news and information content on the Web. They are one of the Best CPM programes you can find. All you need to do is just embed video to your site and you get paid when viewers played it. Great for those that are running news base blog. Voxant also pays a guaranteed CPM for referrals.

AdSense -
AdSense has their own CPM ads but seems earnings are not so great for publishers. In order for a CPM ad or an image CPC ad to win in the ad unit auction and appear on your site, it has to produce an effective CPM greater than the sum of the individual text ads that would otherwise appear.

TribalFusion -
Tribal Fusion is really good high paying CPM Ad Network. But they have high requirements such as A minimum of 2,000 unique users per day, Highly targeted, relevant and regularly updated content and Professional site design. Payment terms are net 45. Tribal Fusion® will issue and mail you a check 45 days after the last day of the month during which your site generated more than $50 in net revenue.

Adbrite -
Adbrite has Full-Page, CPM Banner, CPC Banner/Text, CPC Links and InLine Link ads. Full-Page and CPM Banner ads are good for those who looking for CPM ads.Another nice thing about them is their ads are very configurable. You get paid on NET-60 basis. This is one of the best chioce for those who want to earn money with CPM ads. They have been there for a long time and a reputable company.

PremiumCPM -
This is an another new CPM Ad company which is more keen on US, UK, CAN, AU traffic. So far no complains about them so seems to be a decent CPM ad network. One problem of this site is they don't have a FAQ to quick answers common questions. But still you have high traffic and want to earn money you can always test and see how it goes.

Canep -
Canep is a good CMP but loaded with advertisers who will redirect visitors without clicks. Reporting won't do much good Because those usually would be ignored. But the bright side is allow Canep you to hand pick your advertisers so with testing advertisers you can select those who don't try to trick you. better approve every single advertiser manually.